Professional Expertise
Since January 2000, Kevin has been providing marketing consulting services to Fortune 1000 companies as well as software start-ups and turnarounds. Prior to this Kevin was responsible for setting up West Coast client research operations for AMR Research, a leading industry and market analysis firm. He has also held management positions at FileNET (USA), Glovia (USA), PROIV (UK/USA), and McDonnell Information Systems (UK).

Core skills include:

• Strategic Marketing - utilizing market research, analysis, and modeling to develop effective marketing strategy and foster sustainable competitive advantage.
• Tactical Marketing - development of sales collateral and training to improve sales team effectiveness.
• Customer Relationship Management Strategies - to increase marketing efficiency, improve sales performance, and maximize customer retention.
• Customer-Centric Innovation Management - using new knowledge to transform product development and unlock ways for companies to generate value.

Kevin has over twenty years of international IT and marketing experience across a variety of disciplines that include: customer support; quality assurance (QA); product introduction; market research; and industry, product and strategic marketing. Using a cross-functional perspective, Kevin works with clients to develop innovative strategies to maximize market opportunities and successfully drive towards planned revenue goals.

Kevin earned his Bachelor of Science degree in Chemistry from Bristol University in the UK.