Professional Expertise
Rebecca Springer is an expert in product and program management. She brings extensive experience delivering software solutions to companies in vertical markets that include: financial services, retail and online marketing, the automobile industry and the automotive aftermarket, direct marketing, publishing and cataloguing. Rebecca has led programs that span the entire product lifecycle from new product launches to sunset strategies.

Rebecca specializes in:

• Product Planning – incorporating customer value and maximizing product profitability
• Product Launches – bringing new products/services to general and niche markets
• Paradigm Change Management – combining competing product lines, modernizing technology offerings and managing end of life strategies
• Marketing Communications – creating and maintaining brand awareness
• Leading Cross Functional Teams – ensuring communication and prioritization of work products with competing objectives

Rebecca began her association with Timothy Gendreau in 1997. Prior to joining The Gendreau Group, Rebecca held senior product management positions for various software firms including MessageMedia (now DoubleClick), Fair Isaac and JDA Software. She also has experience in the financial services industry, having worked as a marketing manager in the credit card division for both Bank of America and BankOne Corporation.