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Professional Expertise
Mark Trierweiler is an expert in public affairs, investor relations and marketing communications. Prior to joining The Gendreau Group, Mark was Vice President of Government Relations for AT&T. By forging relationships with private and governmental entities, building coalitions, testifying, and conducting public affairs campaigns, Mark ensured the protection of billions of dollars of corporate revenue and shareholder value. Mark's specializes in:
- Marketing communications - to win mind share and market share
- Public affairs strategies - to ensure effective external communications
- Employee communications - to ensure effective internal communications
- Writing - strategies and plans, press materials, papers, editorials and speeches
- TQM - to create continuous improvement
- Shareholder Relations - to unlock the full value of your company’s stock
- Teams, alliances and coalitions - to maximize the value of relationships
- Crisis management - to minimize brand damage and loss of customers
- Market research - to cost effectively reach target audiences
Mark has extensive experience in shareholder and investor relations and has counseled with numerous small-, mid- and large-cap companies on strategies to assure full market valuation.
From 1996 to 2000, Mark was AT&T’s Vice President of Public Relations with responsibility for 15 western states that collectively generated more than $15 billion in revenue. In this capacity, Mark managed all media and editorial relations, public affairs advocacy, marketing communications, and philanthropy and community relations for AT&T’s cable, wireless and long distance business units. Mark also distinguished himself nationally as a subject matter expert in the use of grass roots strategies to win public affairs campaigns. Prior to 1996, Mark served as Public Affairs Director at AT&T.
Mark has had extensive training in Total Quality Management (TQM), best-in-class process identification and continuous improvement planning. While serving as quality officer, AT&T won multiple Malcolm Baldridge and J.D. Powers Quality Awards.
Mark is a prolific writer and speaker, and author of scores of press announcements, opinion editorials, advertisements, testimonials, and other public relations documents. He has been extensively quoted in the media and is a speaker of national acclaim.
Mark lives in Tulsa, Oklahoma with his wife Irene. They have four grown children.
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