Increasing Valuation by Strengthening Corporate Development

Since 1989 The Gendreau Group has been helping clients create and implement successful revenue strategies. Along with our experience and track record, revenue strategy is what distinguishes us from marketing firms and other consultancies.

We helped one company quadruple valuation in one year. We did this by implementing a range of initiatives that improved how the company positions its technology, sharpened understanding of target customers, and improved how the company sells and distributes its products. We also found strategic partners and drove actual revenue-producing deals.

At TGG, we sometimes get referrals from VCs, investors and other professionals who encounter companies looking for funding or who are preparing for an exit event, but who aren't properly prepared to talk to investors or buyers. Companies in this kind of situation are lucky. More times than not, VCs, investors and buyers aren't or can't be this helpful. Most won't come out and simply say, "Sorry. You aren't ready. Here's who you should talk to get your act in order."

The fact is, too many companies don't get the advice they need to be properly prepared for pursuing investors or buyers. As a result, they can't complete a transaction in a timely manner because management ends up spinning their wheels and wasting valuable time and resources, sometimes until it's too late.

Preparing a business for funding or an exit event requires expertise, practical experience, expert negotiating skills, and a keen desire to understand and balance the interest of all parties who may be involved in a transaction. A buyer wants a great deal, a seller wants to maximize the selling price, and an investor wants a good return. These often-competing goals must be aligned.

We produce the pitch and artifacts needed to pursue investors or buyers. We begin with critical questions, such as: What business problem do you solve? Who and where are the customers who have this problem? What's it worth for someone to have this need met? Why should someone do business with you rather than someone else? How do you or will you reach customers and actually deliver to them? How prepared are you to turn revenues into profits?

We also help companies identify and pursue investors or buyers. Knowing how to identify, contact and interest strategic buyers and investors is one of our core skills. We leverage our extensive network of contacts, and do the nitty-gritty research required to match companies and create joint value propositions that are compelling and worth pursuing. We also facilitate deal development and negotiation.