Join The Gendreau Group for the following Upcoming Events
Please join us for the following San Diego Software Industry Council (SDSIC) event. See the SDSIC Events page to register.
Topic:
Partnerships and Distribution Relationships That Aren’t a “Resource Suck” Creating Relationships that Actually Drive Revenues Rather Than Waste Resources
Date: Friday Morning, June 26
Time: 7:30 am – 9:00 am
Place: Sheppard Mullin - 12275 El Camino Real, Suite 200 - San Diego, CA 92130
Description:
This session will be tailored to the needs and interests of small and medium businesses. We’ll address problems associated with creating and managing channels and distribution, consider why and how problems arise, and offer concrete recommendations for what companies can do to avoid or address these problems - problems like:
- The odds of success: 70-80% of business partnerships fail. Failure costs each company in hard and soft dollars. Why? What can you do to improve your odds of success?
- A True Story: “We’re about to lose our biggest client. They are firing us because <our hardware partner> now wants to go direct with them and is making us look like idiots. We thought this was a such great relationship.”
- An All-Too-Typical Symptom: “We’ve got lots of great logos on our website’s partner page, but none of these relationships is actually producing revenues.”
Attendees:
This presentation-discussion is intended solely for senior managers, investors, and board members who want to rethink and significantly strengthen their revenue strategies around distribution partnerships.
Presenter:
Timothy Gendreau – Founder & Chief Revenue Strategist for The Gendreau Group, a Revenue Strategy company. For more than 20 years, Timothy has helped major high tech and services companies grow revenues, increase margins, protect market share, and increase shareholder value. Timothy established The Gendreau Group in 1989, and as chief consultant, facilitates, teaches, and challenges clients to think more creatively about the businesses they are in, the markets they serve, and revenue opportunities they can create and pursue. Timothy has Bachelor of Arts Degree and Master of Business Administration from Michigan State University.
