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Timothy Gendreau
Founder, Officer, & Chief Consultant
 Timothy is founder, principal and chief revenue strategist with The Gendreau Group, a business consulting firm providing revenue strategist services to businesses. For more than 20 years, Timothy has helped major high-tech, software and services companies grow revenues, increase margins, and protect market share. Timothy established The Gendreau Group, LLC in 1989. In his role as chief revenue strategist, Timothy facilitates, teaches, and challenges clients to think more creatively about the businesses they are in, the markets they serve, and revenue opportunities they can create and pursue. Timothy has a Bachelor of Arts Degree in Psychology and an MBA from Michigan State University.
Specific areas of expertise include:
- Identifying new markets for existing product
- Building distribution strategies
- Guiding companies through funding process including due diligence
- Developing new revenue streams and company value through partnering
- Finding new revenue opportunities with existing customers
- Building and rolling out new products
- Leveraging channels to create exponential growth
- Protecting revenues by reducing bad debt and eliminating fraud
- Challenging, facilitating, and teaching teams
- Building and managing sales and marketing teams
- Launching products and companies and winding them down at end of life
Learn more about Timothy’s Experience.
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Susan Wayo
Principal & Consultant
 As a revenue strategist and principal with The Gendreau Group, LLC, Susan helps clients identify smarter revenue strategies in order to grow revenues, increase margins, and protect market share. For more than 20 years, Susan has helped companies in the US and in Europe define, develop, manage, and market high-tech products and services. Susan is an expert in strategic market research and product management, and has provided leadership and consulting services to companies whose core offerings have included software products and services, telecommunications offerings (cable, wireline, and wireless), outsourced and managed services, and credit and fraud management. Susan has degrees from North Central College and the University of Cincinnati.
Specific areas of expertise include:
- Strategic market research and opportunity identification
- Business case and business plan development and implementation
- Product management, product quality and market fit assessments
- Branding, positioning, and value proposition evaluations / development
- Tactical product management and rollouts
- Customer facing process audits and business process assessments
- Sales process and toolkit specification and development
- Interim management and leadership
- Technology evaluations and application assessments
Learn more about Susan’s Experience.
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